Meet DJ/Web and Graphic Designer Randall Herndon. You may know him as Twin or DJ Twinny Twin. As a Webster University Graduate, he is experienced in areas including (but not limited to): Media Communication, Audio Production, with a Certificate in Entrepreneurship and Small Business. Check out the convo we had with the media/music guru below.
How did you begin DJing?
DJ Twinny Twin: I started off producing music when I was 15 years old. I started making beats with Fruity Loops on my mom's computer. Then I started selling beats. It was hard to sell beats for like $10 and $20. I didn't know how to sell beats. One of my best friend's mom is a DJ and owns a DJ company so that's who brought the idea to me. I ended up Djing at a graduation after party. I liked it and that's what got me into the business of it. I've been DJing for about 10 years now.
Have you had any financial setbacks?
DJ Twinny Twin: Man! I've seen a lot. Like, I've thrown parties and lost big on them. I invest in myself. You've really gotta be mindful of [investing in yourself]. It's all about the end result. If you can see the vision then it’s worth [the investment].
How do you bring in the revenue to provide for yourself?
DJ Twinny Twin: Gigs but not just that, I pull in different things that can build my brand better. I was the Director of Marketing Promotions for my school's radio station. I could guarantee a person that their music would get played, and that’s what helped me boost my prices. Blogging also built my platform. I started working for CBS Radio so I added that to my portfolio, and made a more credible brand. When it comes to prices I don't budge. I don't want anyone to think less of my brand.
What is your financial message for those that want to be in your position one day?
DJ Twinny Twin: Save as much as you can. And listen to your mom. Stay consistent, always critique yourself, be hard on yourself, and sacrifice. Be ready to take those steps. Understand it’s only a phase.
How important is branding yourself?
DJ Twinny Twin: Branding identifies who you are and your customers. It makes you look good. People want to look at you and see good quality. Also, it helps if you aren't very outgoing. Your brand can speak for you. But first, it'll help if you can identify yourself.
Twin shed a lot of light on his vision for the future of himself as a businessman and dropped gems that could help others. It also helps that he had no problem emphasizing how important branding is from his first gig when he was 17 years old to him running his own radio listening app (ULSTN). His name is his collateral.