Ty Allan Jackson: The Man Behind Danny Dollar: Millionaire Extraordinaire Lemonade Escapade

By Dominique Shields

Gandhi once said “Be the change you want to see in the world” and that’s what Ty Allan Jackson, author of Danny Dollar: Millionaire Extraordinaire, did. He saw something that was needed and he did what he had to do to get things done.  It all started when his son wanted to have a lemonade stand and made a profit that was unexpected.

“In 3 hours he made $50 selling lemonade, which completely blew my mind because I’m thinking we’ll make $5 or $6,” says Mr. Jackson. “...  but it prompted him to ask me what he’s going to do with all that money.” And his son’s questions about how he should spend his earnings prompted Mr. Jackson to go out and find answers for his son, only to find some serious flaws in the books available to society.

“There were no books teaching kids about money, and there were very few books with kids of color. At first I thought this was ridiculous and I say somebody needs to do something about this, and then I thought maybe I could do it.” And didn’t he do it! In the parking lot of the bookstore, Mr. Jackson came up with his Danny Dollar story and immediately started writing about finances and entrepreneurship.

After being denied 150 times by 150 publishing companies around the U.S., Mr. Jackson set out to start his own publishing company and was able to sell 1,000 copies to his family and friends. Then he took the next step to start marketing, reaching out to banks. Two weeks after getting his book, a CEO reached out to Mr. Jackson for him to come to her community and teach, and she also bought 1,000 copies of Danny Dollar. That same day, Mr. Jackson quit his job and focused on his calling, getting young kids the books they need with the beneficial information they were lacking, thus killing two birds with one stone.

Now that he has established a company and published multiple books, Mr. Jackson had many words of wisdom for any young authors-to-be out there. “It’s an uphill climb... it takes ingenuity and creativity, but when you start to get feedback, it makes it all worth it. You have to be diligent with your money and you have to sacrifice. You’re not going to be able to get some of the things you want in the short term for your long term objectives.And lastly, have the same level of enthusiasm promoting [your book] as you want people to have when they read it.”

Well said, Mr. Jackson, well said.

To catch more about Ty Allan Jackson story, check out his TEDx Talk below:

"Promoting the joy and power of reading to our children is the most important thing we can give them. Children cannot be a leader in life unless they’re a reader in life."
-Ty Allan Jackson